Choose the Right Web Specialists

A very common feature of a lot of web design agencies is that they will claim that they can do everything, from web design, to web development, search engine marketing, pay per click and even email marketing. Unless the agency is huge with lots of specialist departments, it is highly unlikely that they will be specialists in all areas.

Web design requires a creative flair and being able to use graphics packages. Good web designers usually have an artistic bent and training.

Web development on the other hand involves being trained in computer programming and knowing various languages and technologies. It involves being able to program efficiently in languages such as PHP, C# and Java as well as how to interact with databases such as SQL Server and MySQL.

There is a degree of cross over. Both designers and developers are likely to be efficient at registering a domain name and setting up hosting but it is useful to think of designers as people dealing with the “front end” – the things that look nice in your web browser – and the developers as the people who are making it all work behind the scenes.

It is common for a digital agency to have specialists in both design and development however you may find that a one man operation is unlikely to offer top quality in both.

Then there are the Search Marketing specialists which splits into Pay per Click and Search Engine Optimisation. Both of these niches require a full time job to keep up with the latest news. PPC specialists need to acquire the qualifications for the large Ad agencies and SEO specialists need to keep up with all the latest news on changes in algorithms to provide the best possible services to their clients.

It is impossible for a single person to claim to be a specialist in all fields – be wary of anyone claiming to do so. Investigate how they can provide all services. It may well be that they outsource to other agencies to provide the other services which is a great solution and gives you a single point of contact – however make sure you have the full picture before signing on the dotted line.

Crafting Your Elevator Pitch for Web Design

As a web designer and web developer, elevator pitches are an extremely important tool to use in this business. An elevator pitch gives a general overview of your business and services provided to a client. It is a broad summary that can be given in about 30 seconds that explains what it is you do, as well as sparks an interest of a potential client.

When making an elevator pitch, you should have a structured and thoughtful plan. You should practice this pitch so when you need to give it, you can relay a clear and concise overview of your services to that client quickly and efficiently.

Web Design Elevator Pitch Basics:

The most important factor when creating your elevator pitch is to make it clear and simple as possible, all the while, using a small amount of words to describe your message. Typically, you can say about 150 words before you’ll lose a potential clients interest, so you have to be quick and straight to the point. Every word counts, so you should be selective with what you choose to say. If you find you’re using words that create no exceptional value to your pitch, get rid of them.

The Message:

When structuring your elevator pitch, your primary focus should be in the actual message. What are you trying to say and how can you say it the best, should be considered. You need to project a professional and intelligent image to those potential clients so using word structures that represent that will be beneficial. You also need to address, not only what you can provide, but how the client will benefit from your service. If you focus on the client more, it will provide a more powerful statement.

Sell yourself:

To showcase your talent and overall, sell your service, you should rely on your own skills. Present your web design business as unique and different. Your message, showcasing your design skill and services and why the client should pick you are very important aspects to the elevator pitch. As stated above, outlining the benefits your client will receive in a clear way is critical.

To learn more about creating elevator pitches or to get help with your web design business, please check out the business strategies provided on Learn Web Development.

Web Typography For the Element of Design

When designing your site you may want to decide what font you are going to use before you start writing your content. Each different style of font will render differently depending on your operating system and your web browser. You web typography will also have a different effect on each area of your site. There are a few things to watch for when deciding which font to use. There are several different fonts are the safe typography for web development.

Sans-Serif Font and Serif Fonts

To start things off there are two general categories of fonts. There are sans-serif and serif fonts. A sans-serif is most common with Arial and Verdana on a Windows operating System and Helvetica for a Mac operating system. Sans-serif fonts have no flat spots on the text. These small flat spots have a nick name of feet. A serif font is Times New Roman and is the most popular serif font that developers use. The best way to determine if your font is serif font or a sans-serif font is to look at the bottom of the text. Serif fonts have small feet at the bottom of their text and sans-serif fonts have clean cut offs at the bottom.

Windows Fonts Linux Fonts and Mac Fonts

Each operating system has different style of fonts. Of all the popular operating systems, most of them have the same fonts. There are a lot of windows fonts that are not supported by the other operating systems. Windows Vista has added a lot of different fonts to its operating system. If you choose a font that isn’t support by the operating system, this will force the operating system to choose one. The result can crash your web design. But choosing a font that is supported by all operating systems will keep you design safe from rendering incorrectly.

Web Safe Fonts
These typography fonts have been common to all versions of Windows, Linux and Macs:

  • Andale Mono
  • Arial
  • Arial Black
  • Century Gothic
  • Comic Sans MS
  • Courier New
  • Helvetica
  • Georgia
  • Impact
  • Times New Roman
  • Trebuchet MS
  • Verdana

Finding your Web Typography

When finding your font-family you need to find a good size and weight. Font size can be very important. Make sure that you font size is readable on all operating systems and browser. Font sizes verify between operating systems. A font size of 12pt on a Windows operating system is smaller than a font size of 12pt on a Mac operating system.

Font weight is also by the font size. When choosing a bold font weight, size can change how much bold effects your font. A small font size will take a small amount of bold, where a bigger font size will give it a stronger bold. Bold is really use for focus points and important items.

Typography can be Fun!

There might be fonts on your developing computer that you might love. But it might not be the best choice to use for your site. Play around and be creative with your web typography. Just keep in mind what your users will be using different internet browsers and operating systems. If their computer can’t find your font, it will be the computer’s choice by default. This could change the whole outlook of your page. Always check your pages in different browser and operating systems. An easy way to do this is to use a website called BrowserShots. (www.browsershots.org) It will run your website throw different scenarios of internet browsers and operating system and output the results in thumbnails.