4 Critical Web Design Elements For the Success of a Website

Web design is perhaps the most important aspect of a website. It has a direct effect on the appeal and popularity, and actually determines how successful the site is going to be. A site that is poorly designed will most likely be a failure, no matter how much marketing you do to promote it. Even if your site attracts visitors, it must have the appeal to make them stay. Site owners should learn as much as possible about web design, so that they can create pleasing designs that are a pleasure for the visitor and a financial success for the owner.

Basically, web design refers to the development of web pages to make up a website. Each web page should present information that is relevant to the subject of the site. In the past, web design only involved the development of the content and appearance of a site, but as the Internet has become more popular and the competition has become more intense, web developers have begun to expand into other design concepts to create a more effective formula for online success. The design concerns of a non-commercial site are varied, and are mostly dependent on the objectives of its owner. On the other hand, commercial sites have a fixed set of design concerns and issues that are paramount to having online success.

Content refers to the information (text, graphics, videos, pictures, audio, etc.) that is presented in a website. Having engaging and useful content will make your site more enjoyable and worthwhile to visit. You should make sure that your content is relevant to the subject of your site. If you’re selling car wash products, you should only provide information about car washing, car washing products and how your car wash products benefit the visitor. Going off topic from the main subject is definitely detrimental and will drive your visitors away in disgust. It is important that the information is well-written and interesting, so that it can compel your visitors to take the action you want.

Usability of a website determines how easy it is for your visitors to find information and navigate about the site. If your site has an easy-to-use interface and a convenient navigation system, your visitors will actually enjoy going through your site. Internet users do not like to spend excessive time trying to figure out how to get the information they want. Ideally, they wish to get the information they are looking for in just one or two clicks. You have to make the information on your site easily accessible with good navigation in oder to not drive away visitors.

Appearance of your website is important. The graphics and the written content on your site should complement each other, so that there will be a certain sense of consistency throughout. If your site has a consistent theme, it will look more professional and appealing to the visitors. The layout of graphics and text on a web page is somewhat of a science. There have been many studies on what works and what will cause visitors to leave. For example, there are specific areas on a web page that people naturally look within the first moments of visiting a site. If these key areas are appealing then a visitor has a much higher probability of staying. If these areas are trashy then the visitor is likely to make a quick exit.

Visibility of a website is required in order to draw adequate visitor traffic from the world wide web. In order to be successful you will have to improve or boost the visibility of your website to gain the traffic you need. This can be achieved through online marketing strategies, such as paid advertising and search engine optimization. You can actually improve your search engine visibility by using keywords and key phrases relevant to your topic in your design and content. Submitting articles to article directories and creating back links (links from other websites) to your site is another way to promote site visibility.

Having a good web design will not only bring more traffic to your site, it will also ensure visitors will stay for a longer time to explore. If the visitors feel comfortable and compelled, they may just buy something from you, use your service or perhaps recommend your site to others. You will only stand to gain if you spend more time and effort to create a well-designed site.

Developing a Website

Many people want to have a website. They do not have the technical expertise to put it together themselves. There is no need to panic. In a capitalistic economy where there is a need there is always someone to fill it. Web development is no different. You can hire these resources to be done or find resources to teach you how to do it yourself.

A search on the internet will find you resources. You can go more independent and hire someone to do a custom web design. They will help with the set up look and graphics on your site. They can even make some suggestions as to content. These services will cost you but may be a very good investment. If you want the best chance at making your site stand out and do what you want it to then hiring a web designer might just be the way to go. You will want to compare prices on what services they have to offer.

You can also choose to download software to use on a web hosting site and make your own design. This may not be as original but will cost less than hiring someone exclusively for your site and web development. The software that is offered is made for the non expert to use. You can even find resources to help you make a shopping cart if you want to set up a store. You can also set up blogs and forums. As noted earlier, if there is a desire for a resource then there is someone to fill that need. A lot of this software is free to download. You will want to compare prices of the hosting sites as well. They are usually relatively inexpensive.

If you want people to see your site you will need to think about website promotion. Web promotion is what gets people to your site. Using an SEO service may help you in this area. Search engines are what people use to find sites and you want to make sure your site comes up as one of the first on its list. You may pay for services to have your site listed. You can also use methods such as using keywords to get your website to be on a list from a search engine. Some hosting sites will also offer web promoting services.

When you develop your site you must be clear in your goals. Decide if you want it to be for personal satisfaction. You might just be sharing a blog about your life with your friends and family. On the other hand, you might have a goal of making money. Those are two distinct goals and you will have to decide which your focus is.

Crafting Your Elevator Pitch for Web Design

As a web designer and web developer, elevator pitches are an extremely important tool to use in this business. An elevator pitch gives a general overview of your business and services provided to a client. It is a broad summary that can be given in about 30 seconds that explains what it is you do, as well as sparks an interest of a potential client.

When making an elevator pitch, you should have a structured and thoughtful plan. You should practice this pitch so when you need to give it, you can relay a clear and concise overview of your services to that client quickly and efficiently.

Web Design Elevator Pitch Basics:

The most important factor when creating your elevator pitch is to make it clear and simple as possible, all the while, using a small amount of words to describe your message. Typically, you can say about 150 words before you’ll lose a potential clients interest, so you have to be quick and straight to the point. Every word counts, so you should be selective with what you choose to say. If you find you’re using words that create no exceptional value to your pitch, get rid of them.

The Message:

When structuring your elevator pitch, your primary focus should be in the actual message. What are you trying to say and how can you say it the best, should be considered. You need to project a professional and intelligent image to those potential clients so using word structures that represent that will be beneficial. You also need to address, not only what you can provide, but how the client will benefit from your service. If you focus on the client more, it will provide a more powerful statement.

Sell yourself:

To showcase your talent and overall, sell your service, you should rely on your own skills. Present your web design business as unique and different. Your message, showcasing your design skill and services and why the client should pick you are very important aspects to the elevator pitch. As stated above, outlining the benefits your client will receive in a clear way is critical.

To learn more about creating elevator pitches or to get help with your web design business, please check out the business strategies provided on Learn Web Development.

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