Ethics and Etiquette in Web Copywriting

When buyers of a product read its web copy, they often form an impression of the entire business through it. They base their opinion through the language of the web copy writing they come across.
Every coin has two sides. The internet isn’t exempt from this fact. Web development and web copy writing have gained momentum, they have become much sought after skills. There is a down side though. How much faith can you put on what you read on the web?

A web copywriter may just present some facts in a believable manner but which may not be true. It’s not as if this hasn’t ever happened. What do you do then? Misleading information presented in the web copy harms the image of the organization behind it. For in a very real sense, the web copy writing of that product represents not only the product but also its makers.

This is where, old-fashioned as it may seem, ethics comes in. Being a web copywriter imposes on you a certain power. The power of the written word. There can’t be a hard and fast rule to gauge ethics and so, many a time you’ll find people shying away from buying products online, even of those deluged by marketing hype. A web copywriter has to be more informative and logical. An ethical approach to web copy writing keeping in mind etiquette reverses the declining public confidence in marketing.

If from paragraph one all you do is trying to sell your product, the web copy writing material is counterproductive to your sales purpose. Instead, when writing for the web, we must keep in mind the Internet’s informative aspect. The copy isn’t about giving a blow by blow summation of the product. You’ve got to stick to facts but also remember not to blandly launch sales pitches everywhere. Chances are that a too direct marketing approach may have the opposite effect.

People are turned off when they find too much of persistence and want of finesse on the other end. So, a web copywriter isn’t a salesman. Ethics as well as etiquette are the subtler qualities you need to reflect in your copy when writing for the web.

The moment the reader thinks you’re trying to snare him into buying something, you’re sending out negative vibes. Web development has to consider the structure of the internet and the fact that it is communication through the written word. If you have a polite style of writing and gradually introduce the product, it definitely reads better than launching headway into where to click and how much to pay.

Corporates too have realized the importance of ethics and etiquette on their websites, so if you want your copy to succeed you’ll have to keep these principles in mind when writing for the web. Ethics and etiquette in web copy writing and even web development as per studies, promotes long term business success and profit. So, such marketing content doesn’t merely rely on words but on attitude, character and manners as well!

Is it Safe to Outsource Your Website Development to a Developing Country?

The whole western world seems to be outsourcing everything to the developing nations but is it a good idea for Website development?

Firstly, let us look at some facts – taking India as an example.

* India has 1 billion inhabitants

* The Indian culture has a very strong work ethic

* The cost of living in India is very low compared to the developed nations

* India has very strong family ties

* India has a very good education system in the cities

In the past many Indians would leave their country in the hope of finding a better standard of living abroad. While many have succeeded, the vast majority of educated Indians have had to accept less intellectually stimulating jobs.

Outsourced Development

Improved telecommunications and technology have now given a large number of people the opportunity to stay in their home country and maintain a decent standard of living.

However, the vast number of inhabitants causes the demand for these outsourced website design and development positions to be very high – with the result that a person is likely to be more highly qualified in India for the same position than a person in the developed world.

So what does this mean to the Web Development market for IT outsourcing:

* Large number of highly skilled, motivated staff

* Much lower overheads than the developed world

* Time difference is excellent for support

However, if anyone thinks that an India web development company can simply send a form to a customer for them to complete with their website requirements and build a perfect website – they will be in a very bad surprise in all but the simplest of cases.

Web design is not like buying a microwave oven. The customer will have a very clear idea what they are trying to achieve but communicating these thoughts in black and white to someone 12000 miles away is no easy matter.

Ciudad de Panama Website Business Analysis

This is where the local IT Business Analyst is so important. Their role is three fold:

* Understand exactly what the customer requires and write it down in a manner that the Website Developer can understand

* Act as the intermediary throughout the development process, conducting regular reviews, using the Internet, at key milestones to ensure that the project is on track

* After the development is complete, the BA provide assistance to the customer in testing, migrating and implementing the new website.

We believe that website development outsourcing is a good idea as the cost savings will be large but only if the correct infrastructure is in place – otherwise you, the customer, will be severely disappointed when you get delivered a microwave oven when you thought you had ordered a grill…

What do you think?

Want the Best From Web Technology? Make Sure You Hire the Service of Experts

The advent of the internet has changed the way people communicate, do business, exchange documents and sell or buy a product. If you run your own business, whether small time or a partnership, it becomes necessary for you to make use of the latest in web technology to benefit your business.

Every business has a web page today. The internet is within the reach of millions of people today and in fact it is touted that the internet has left the other traditional forms of advertisement far behind. Web technology entails many things which range from building of the website, designing the website, using web marketing strategies to the hilt and even making the most of social medial.

Hiring a professional web management company to take care of all your web technology needs is a wise and sound business move. There are many professional companies today which offer you the very best in service making use of the latest tools and marketing strategies in web design. You should go with the experience and reputation of the web technology company before you hand them your contract. Ask around to find out which is the best name in the field of web development and design, scout websites and even look for adverts in the newspaper.

Only if you hire the service of a professional web design company will you get to work with the best and the most experienced web development and design professionals. These developers use the very latest in web tools and technology to give you the best and most strategically designed web page, the best form of internet advertising and even the best social media strategies to put the name of your company in the forefront.

Web technology can do a great deal for the marketing of your company as well as your products and it is what every successful business organization is making use of today.

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