Five Crucial Components of Web Design

Professional website developers know the importance of web design and the role it plays in making a website successful. Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint. 

There are five crucial components of web design that you must focus on in order to make a site valuable to its visitors and successful for you.

– SEO – Getting free traffic to your site.

– Usability – Ease of navigating around the site and finding desired information quickly.

– Aesthetics – Visual appeal.

– Content – Valid, up to date, relevant information

– Graphics – Eye candy that relays relevant visual information to the visitor.

SEO

Before you ever lay down a byte of HTML code for a site you have to know and understand at least the basics of SEO and how it fits into the design. SEO is the art of designing a site in a fashion that gives the site an advantage for obtaining free and abundant traffic.

The number one aspect of SEO is selecting keywords relevant to your site. The keywords you select should be based on high usage, low competition and relevancy to your topic. Once you select keywords you can then begin the development of your site. Keep in mind keywords are a critical aspect of the design. The keywords you choose will be applied within the design in strategic fashion to benefit the flow of traffic to your site. To understand more on how to implement SEO you should read and learn more about this important subject. If you don’t, your website success will be difficult to achieve.    

Usability

Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.

* Provide a site search tool. A visitor in a hurry can quickly find the info they desire then move on to the action they desire.

* Provide simple, intuitive and consistent site navigation.  This provides visitors the tool they need to leisurely explore their way through your site.

* Provide logical and simple to follow content. The message of a site should start off in a simple and basic fashion with well defined links pointing the way to more detailed information or explanation as needed. 

In the cases above the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.

Aesthetics

A website has to look clean, uncomplicated and strike a balance in layout that is pleasant to the visitor. Pleasing aesthetics come about when the colors of a site complement each other, the graphics blend and lend continuation of the theme and the layout brings unity and openness to the page.

Often overlooked by novice designers is the color palette of the site. While you can select color in a willy-nilly fashion and still provide a visually appealing site, a better idea for color selection should be based on an understanding of the color wheel and proven color strategies.     

Many web designers often view a web page as an opportunity to blast a visitor with lots of information in hopes this will convince the visitor to take action. Usually this results in a quick exit due to the overwhelming visual effect and complicated look. A better approach is to provide less content and open space (referred to as white space) to allow visitors eyes to scan and explore with ease.

Content

An important feature of any website is the quality of the text content. Visitors come to a site expecting to find answers to their questions, solutions to their problems or for entertainment value. The content offered at your site must be well-written, without grammatical or spelling errors. It also has to be relevant to the theme of your site, with valid, up to date information for your visitors. Content is King!

Graphics

You can have a functional and usable website without graphic elements. However, if there are similar sites to yours that employ graphics, guess which site will get the most traffic. The necessary companions to any well-designed site are the images and illustrations that grace its pages. The images can’t be any willy-nilly graphic that you might think is cool. Graphic imagery has to support your branding, and communicate the message you are trying to convey. Before you incorporate graphic elements into your site, take some time to look around the web. Notice what looks good and how elements are laid out. These same layouts techniques can be used as models for your site. 

The Internet is a highly competitive business arena. To be successful with a commercial website, you have to keep these five crucial web design elements in mind. Contrary to what many will tell you, it is rarely possible to have commercial success without the benefit of a professional website. This is not to say that you must hire a professional, however you must implement professional design elements to improve your chances for success.

6 Things Every Website Developer Should Know

With all of the tools out there to help you build websites these days, it seems that anyone can call themselves a “web developer”. However there is a lot more that goes into making a website than adding some links and images. Websites today usually require thorough planning, development and testing processes to ensure functionality when the site goes live.

Before venturing into the world of professional website development, a developer should have an understanding of the following.

Design of the website: You want the design of the website to positively portray the business. In a global economy most people will never meet you at your office, so having a professional looking website will greatly improve sales. Having a website designed by an amateur shines a poor light on the business making it appear untrustworthy or amateurish. A website should be pleasing to the eye. Using obnoxious colors, extremely tiny or extremely large text (not for design purposes) will make users go elsewhere to fulfill their needs. Take a look at websites in your industry and if your website doesn’t compete with them, you should seriously consider revising your design.

Website Structure and Coding: If you’re still building with table based layouts…stop! Tables are an extremely antiquated way of building sites; they are code heavy and do not allow for design nuances today’s visitors are expecting to see. Using Cascading Style Sheet (CSS)-based layouts will allow you to design and build more complex sites that allow for greater functionality and visual imagery. Your code should also validate to XHTML standards. For example, when you have an opening tag there should also be a closing tag related to it. Tags should not be closed out of order. If you are bolding, italicizing, and underlining you should close with underlining, italicizing and then bolding. This ensures browser and platform compatibility.

Search Engine Optimization (SEO): All website developers should have a basic understanding of search engine optimization. All Flash sites are cool and fun to look at but they rarely rank well in search engines. Unless your customer is a household name chances are they need people to find their services and a Flash site will hinder that. You don’t need to be an SEO expert to build a site that is SEO friendly. Be sure to use well formed code (as stated above), adhere to the rules of H tags (using only one H1 tag per page), use H2-H6 tags for headlines not to change font size, and make sure that you leave room for at least a paragraph (50-100) words of text on each page.

Programming Languages: Although this is not mandatory for web designers (people who create the graphics) and the casual website builder, a website developer should know at least one programming language. Knowing one or more languages allows you to create interactive features for users. Think about the sites that you may frequently visit such as Facebook and YouTube. There is considerable programming involved to create the functionality, however it is that functionality which keeps the users coming back. Keep in mind you can always contract out with a more experienced programmer for those jobs that may be above your skill level.

Server Configuration & DNS: If you plan on developing websites for a variety of customers you’ll eventually need to put those websites onto a server. Your client will most likely expect you to know how to get their website onto the web. If you’re not sure how to load the site to a server and where to point the domain name to you really should not be on your own developing websites for customers. Generally when you purchase a hosting package from a hosting provider they will supply you with the domain name, ftp username and password and other related information. However if you have a client who purchased their own domain at some earlier time you’ll have to change the name servers in their domain registrar to the hosting companies server that you are using. This is all fine and dandy with basic hosting, but with more and more spam problems arising the email and website may be split onto multiple servers. This can cause major headaches with your clients if you are not making the correct entries where they are needed.

Customer Service: This should go without saying; treat your customers like you want to be treated. Web developers and programmers sometimes get a bad rap from the multitude of programmers who have a “programmer personality”. If you have ever needed more advanced technical support chances are you have met this type of personality. Being friendly and helpful will go much further toward getting additional business and being respected in your field.

Getting the Best Professional Web Design Services

There are people who are ready to spend all their money in getting the best Web Development for their website. You need not have to spend thousands of dollars for the development of your website as you can find the affordable one for you if you can make a good research of different services. Before you wish to hire Web Design Services you need to ask some questions like what kind of website design would suit your service, who are your target audience…etc. You also need to plan out what would the visitor try to achieve and how you can update your contents on your website.

Coming to the graphical considerations, there are many sites that feature lots of GIF images that look quite poor and also distract the visitors. You need to make sure that your website has good imagery as well as texts. You also need to take care of the size of the fonts. You should think how your website can have impact of your visitors. There are also some websites that adds background music as well as flash which might not be comfortable for most of the visitors. So you should be quite aware of all these when you make your decision to get Website Development for you. You should have a look at the online service whether it provides 24x 7 customer care service so that you can call up or mail them in case of any doubts or queries. You should also check whether they have the latest technologies in the developments of website.

If you are someone who is going to target international readers then it is very important to make sure that you make your website global so that it can attract lots of different visitors from every nook and corner of the world. Make sure that you choose the best professional web design services for you so that you get the best out of your money keeping in mind your requirements. So look for the qualified web experts who would be able to make your business grow and reach to the zenith.