Crafting Your Elevator Pitch for Web Design

As a web designer and web developer, elevator pitches are an extremely important tool to use in this business. An elevator pitch gives a general overview of your business and services provided to a client. It is a broad summary that can be given in about 30 seconds that explains what it is you do, as well as sparks an interest of a potential client.

When making an elevator pitch, you should have a structured and thoughtful plan. You should practice this pitch so when you need to give it, you can relay a clear and concise overview of your services to that client quickly and efficiently.

Web Design Elevator Pitch Basics:

The most important factor when creating your elevator pitch is to make it clear and simple as possible, all the while, using a small amount of words to describe your message. Typically, you can say about 150 words before you’ll lose a potential clients interest, so you have to be quick and straight to the point. Every word counts, so you should be selective with what you choose to say. If you find you’re using words that create no exceptional value to your pitch, get rid of them.

The Message:

When structuring your elevator pitch, your primary focus should be in the actual message. What are you trying to say and how can you say it the best, should be considered. You need to project a professional and intelligent image to those potential clients so using word structures that represent that will be beneficial. You also need to address, not only what you can provide, but how the client will benefit from your service. If you focus on the client more, it will provide a more powerful statement.

Sell yourself:

To showcase your talent and overall, sell your service, you should rely on your own skills. Present your web design business as unique and different. Your message, showcasing your design skill and services and why the client should pick you are very important aspects to the elevator pitch. As stated above, outlining the benefits your client will receive in a clear way is critical.

To learn more about creating elevator pitches or to get help with your web design business, please check out the business strategies provided on Learn Web Development.

Thriving With Web Design and Development

If you are a Web Designer or Web Developer, you most likely have asked yourself “Where is the work? How can I utilize my skills for a living?” The first answer that comes to your mind is “new businesses”. This in many cases is not accurate and you will not succeed or gain new clients with a marketing goal only targeted to new businesses. You have heard that you must find or achieve a niche when marketing a business or product right? The same rules apply.

Web Designers and Developers seem to compete for projects, so it seems only natural to find the source of business from the start and hopefully bid and win the job over “the other guy”. Other industry specialists such as Domain Investors and other Web Developers already have the projects and established capital, marketing plan, and usually a concept for their project or campaign and you better believe they need your assistance. This is not going to be the time to bid on a project and make $4,000.00 per job but instead is ideal for you to reply to their plea for help and offer “assistance” at a reasonable business to business rate.

So, where do you find other established Internet Professionals? Your first thought is probably SitePoint or some other forum or marketplace and while these are excellent establishments and offer a huge community of diverse web professionals. I feel that jumping into an existing community to solidify your brand or services from ground zero is not appealing and typically attracts the wrong attention. Realizing that exposure and conversions will not happen over night will prevent bogus attempts to get your name out. Create a task list for your promotion efforts and reserve a slot in each workday dedicated to writing helpful articles, providing scripts or designs for public use, and offering relevant insight in areas where help is needed while displaying your contact information (without over-doing it).

Remember every key stroke represents your business, you will achieve richer more targeted, quality results with a patient, proactive approach.

Techniques To Develop Your Dull Ecommerce Website Into A Successful One

Today, if we see statistically, it is quite hard to count the total number of Ecommerce websites running online. But still, counting the successful ones is not that a big deal. In fact, it is interesting to see that how only a few, out of all the Ecommerce websites, reach to the ultimate level of success. It is very difficult to exactly gauge why a website becomes successful, while others (running on the same guidelines) fail to even sustain. Experts suggest that normally, there are a few important web development services loopholes that prevent an Ecommerce website from delivering results that it is expected to.

Develop a reliable, easy and resourceful Ecommerce site:
Unlike most other websites patterns, Ecommerce website cannot be built up in a stipulated time period. You cannot expect to generate sales by just accumulating and fashionably placing some good Ecommerce pages at your website. In fact, along with your website, you also have to work on building trust and credibility within your community. Now this can be done in a variety of ways. Start by putting badges on your website like the Best Business Bureau or so. Ask your web development services provider to put most reputable awards and recognitions of yours, in the most visible places. Also, things may largely work in your favor if you manage to earn a membership or recognition from a trusted organization. Put it on display and let others view you as a legitimate business partner.

Some important elements of your Ecommerce website:

  • Live Chat: In the game of Ecommerce business, customer care handling is a very major task. A good relationship between customers and the customer service department is an important feature. So, develop ways to let your visitors interact with you without having to cross various hurdles.
  • Easy checkout: Make sure that you develop a break-free online checkout process that takes your client smoothly through the entire process of purchasing. Do not let your visitors struggle to spot a checkout section; it should be easy to find out the way to check out with a product in the shopping cart. This is an important segment for your website and hence, you must sit and discuss it with your web development services provider to ensure its proper development and smooth functioning.
  • Call to action buttons: Check whether or not, your buttons are eventually offering “add to cart” “buy now” options. Have prominent (big and colorful) buttons for such actions so that your visitors get tempted to click on them and spot them, casually. This ensures to keep your shopping process moving along.