Five Crucial Components of Web Design

Professional website developers know the importance of web design and the role it plays in making a website successful. Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint. 

There are five crucial components of web design that you must focus on in order to make a site valuable to its visitors and successful for you.

– SEO – Getting free traffic to your site.

– Usability – Ease of navigating around the site and finding desired information quickly.

– Aesthetics – Visual appeal.

– Content – Valid, up to date, relevant information

– Graphics – Eye candy that relays relevant visual information to the visitor.

SEO

Before you ever lay down a byte of HTML code for a site you have to know and understand at least the basics of SEO and how it fits into the design. SEO is the art of designing a site in a fashion that gives the site an advantage for obtaining free and abundant traffic.

The number one aspect of SEO is selecting keywords relevant to your site. The keywords you select should be based on high usage, low competition and relevancy to your topic. Once you select keywords you can then begin the development of your site. Keep in mind keywords are a critical aspect of the design. The keywords you choose will be applied within the design in strategic fashion to benefit the flow of traffic to your site. To understand more on how to implement SEO you should read and learn more about this important subject. If you don’t, your website success will be difficult to achieve.    

Usability

Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.

* Provide a site search tool. A visitor in a hurry can quickly find the info they desire then move on to the action they desire.

* Provide simple, intuitive and consistent site navigation.  This provides visitors the tool they need to leisurely explore their way through your site.

* Provide logical and simple to follow content. The message of a site should start off in a simple and basic fashion with well defined links pointing the way to more detailed information or explanation as needed. 

In the cases above the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.

Aesthetics

A website has to look clean, uncomplicated and strike a balance in layout that is pleasant to the visitor. Pleasing aesthetics come about when the colors of a site complement each other, the graphics blend and lend continuation of the theme and the layout brings unity and openness to the page.

Often overlooked by novice designers is the color palette of the site. While you can select color in a willy-nilly fashion and still provide a visually appealing site, a better idea for color selection should be based on an understanding of the color wheel and proven color strategies.     

Many web designers often view a web page as an opportunity to blast a visitor with lots of information in hopes this will convince the visitor to take action. Usually this results in a quick exit due to the overwhelming visual effect and complicated look. A better approach is to provide less content and open space (referred to as white space) to allow visitors eyes to scan and explore with ease.

Content

An important feature of any website is the quality of the text content. Visitors come to a site expecting to find answers to their questions, solutions to their problems or for entertainment value. The content offered at your site must be well-written, without grammatical or spelling errors. It also has to be relevant to the theme of your site, with valid, up to date information for your visitors. Content is King!

Graphics

You can have a functional and usable website without graphic elements. However, if there are similar sites to yours that employ graphics, guess which site will get the most traffic. The necessary companions to any well-designed site are the images and illustrations that grace its pages. The images can’t be any willy-nilly graphic that you might think is cool. Graphic imagery has to support your branding, and communicate the message you are trying to convey. Before you incorporate graphic elements into your site, take some time to look around the web. Notice what looks good and how elements are laid out. These same layouts techniques can be used as models for your site. 

The Internet is a highly competitive business arena. To be successful with a commercial website, you have to keep these five crucial web design elements in mind. Contrary to what many will tell you, it is rarely possible to have commercial success without the benefit of a professional website. This is not to say that you must hire a professional, however you must implement professional design elements to improve your chances for success.

Ethics and Etiquette in Web Copywriting

When buyers of a product read its web copy, they often form an impression of the entire business through it. They base their opinion through the language of the web copy writing they come across.
Every coin has two sides. The internet isn’t exempt from this fact. Web development and web copy writing have gained momentum, they have become much sought after skills. There is a down side though. How much faith can you put on what you read on the web?

A web copywriter may just present some facts in a believable manner but which may not be true. It’s not as if this hasn’t ever happened. What do you do then? Misleading information presented in the web copy harms the image of the organization behind it. For in a very real sense, the web copy writing of that product represents not only the product but also its makers.

This is where, old-fashioned as it may seem, ethics comes in. Being a web copywriter imposes on you a certain power. The power of the written word. There can’t be a hard and fast rule to gauge ethics and so, many a time you’ll find people shying away from buying products online, even of those deluged by marketing hype. A web copywriter has to be more informative and logical. An ethical approach to web copy writing keeping in mind etiquette reverses the declining public confidence in marketing.

If from paragraph one all you do is trying to sell your product, the web copy writing material is counterproductive to your sales purpose. Instead, when writing for the web, we must keep in mind the Internet’s informative aspect. The copy isn’t about giving a blow by blow summation of the product. You’ve got to stick to facts but also remember not to blandly launch sales pitches everywhere. Chances are that a too direct marketing approach may have the opposite effect.

People are turned off when they find too much of persistence and want of finesse on the other end. So, a web copywriter isn’t a salesman. Ethics as well as etiquette are the subtler qualities you need to reflect in your copy when writing for the web.

The moment the reader thinks you’re trying to snare him into buying something, you’re sending out negative vibes. Web development has to consider the structure of the internet and the fact that it is communication through the written word. If you have a polite style of writing and gradually introduce the product, it definitely reads better than launching headway into where to click and how much to pay.

Corporates too have realized the importance of ethics and etiquette on their websites, so if you want your copy to succeed you’ll have to keep these principles in mind when writing for the web. Ethics and etiquette in web copy writing and even web development as per studies, promotes long term business success and profit. So, such marketing content doesn’t merely rely on words but on attitude, character and manners as well!

SEO Is a Must for Web Designers and Developers

In the past, SEO was more of an option. Today, however, it’s no longer an option, it’s a must have! If you want your websites to be able to compete with the others that are out there, search engine optimization is crucial. How is this achieved? You have to learn the technique of SEO. Once you’ve learned it, and can implement it, search engines will pick up on the web sites you’ve designed. All companies will be requiring this, so if you haven’t learned how to use SEO yet, here’s what you need to learn.

First, knowing keywords, what they are, figuring out which are the most popular, and where to place them will be very beneficial. This new language boils down to three main words; “On page,” “Off page” and “Search Engine Friendly.”

Furthermore, you’ll need to understand and implement the following:
• Choosing effective domain names for the website
• How to properly use meta tags
• External and internal linking
• Learning how to properly optimize all your web pages and content without overloading it
• What search engine spiders are and how they extract information from websites
• Learning how to make a website flow well and how to satisfy the reader

If you don’t learn these necessary elements, your websites may never reach a reader. It’s that important. As a web designer and developer, you’re subjected to change constantly, so it’s extremely critical to keep up so you’re able to have services available for those who seek the up-to-date techniques.

Fortunately, with these innovations comes the easiness of acquiring the right information. It’s now much easier to find a class, course or tutorial online so you can learn new techniques in the comfort of your own home. Of course, it’s a good idea to research who you are taking these classes from to be sure you’re getting the best and most reliable information out there.

If you’d like to learn more about SEO or other areas of web design that you’ve yet to conquer, check out our website for the latest course offerings in web design and web development.

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